In year 2014, a brand name “PAPERICIOUS” (dervied from “PAPER IS PRECIOUS”) was started to manufacture Art & Craft supplies with a vision to have all manufacturing roots starts from Indian soils.

Back to those days, all crafts supplies were imported in India from USA, Australia & Europeon countries and It was very difficult to match the international standards with limited resources.  In intital research & development stage, PAPERICIOUS had taken more than 3 months to do various testing & design blending with papers and inks.